For the past 9 years I developed, released and managed over 100 apps for iPhone, iPad and Mac and around 1000 updates for them. I’ve read thousands of articles with tips and tricks on app marketing tricks that an indie developer could use. I’ll share some of the lessons I learned. Don’t run away – there’s useful information for everyone – you might not be into mobile entrepreneurship, but you’ll probably want to sell something online at some point(even if only on Craigslist or Ebay).
Let’s play pretend: you’ve just spent a fortune developing a cool new mobile app or game, and another one to advertise it. And you somehow managed to convince people to tap the ad and reach your app’s AppStore (iTunes) page. But that’s not enough. According to recent analytics, there are over 2.2 million apps on Apple’s AppStore and over 2.8 million on Google Play Store. Your mobile app will have a difficult war to fight in order to persuade users to actually tap that “Download” button.
You have only one shot to deliver your most convincing message through the 4 items at your disposal: your app’s title, icon, app screenshots and your app’s description. I’ll discuss all of them in due time.
Today, we’ll focus on your app’s description.