… is by harnessing the social web
Kids, bare in mind, no essay should ever start with the conclusion. But maybe if I do so this message could get to the ears of the so-called corporate strategists of M&Y. Maybe the good friend of mine who works for Yahoo or the other guys I know who work for Microsoft will forward it to those in charge.
[image source : Laptop-top.com]
Microsoft just announced they once again rebrand their search page. It used to be MSN search, then they rebranded it as Live.com like a year ago or so. And now they want to change it again, to Kumo (whf? Kumo? sounds like Cum-Oh to me…). But the name is not important – even if the rebranding works and people will go to Kumo instead of Live.com, it’s still going to be just 2 people doing this – Bill Gates and Steve Ballmer. The rest of the world will use Google, because it’s really more useful. No way Microsoft(of Yahoo; I’ll just use M&Y for these two throughout this rant) can ever be able to compete with Google on this front. It’s like nazi Germany going through Siberia to conquer Russia. Won’t work – Russia is too damn big, it has a strong foothold, is on its home-ground, has bigger and better infrastructure.
But guess what: it doesn’t matter. Because there’s another way M&Y can strike back and have a standing chance: Social Web, you got this? Harnessing; exploiting it. Making use of it.
The web is changing. The REAL Web is changing.
There are two World Wide Webs out there: the first one is made of web pages. The second one is made of useful web pages. Web pages that people actually use(or find useful) are a lot fewer than those in the first one. The first web is owned by Google – they claimed at one point an index size of 1 trillion pages. But it’s a moot point – like saying that Google knows all the planets in the galaxy. For astronomy fans this could be useful, but most of humankind would appreciate knowing really well just one: Earth.