7 effective copywriting tips for mobile app success

For the past 9 years I developed, released and managed over 100 apps for iPhone, iPad and Mac and around 1000 updates for them. I’ve read thousands of articles with tips and tricks on app marketing tricks that an indie developer could use. I’ll share some of the lessons I learned. Don’t run away – there’s useful information for everyone – you might not be into mobile entrepreneurship, but you’ll probably want to sell something online at some point(even if only on Craigslist or Ebay).

Let’s play pretend: you’ve just spent a fortune developing a cool new mobile app or game, and another one to advertise it. And you somehow managed to convince people to tap the ad and reach your app’s AppStore (iTunes) page. But that’s not enough. According to recent analytics, there are over 2.2 million apps on Apple’s AppStore and over 2.8 million on Google Play Store. Your mobile app will have a difficult war to fight in order to persuade users to actually tap that “Download” button.

You have only one shot to deliver your most convincing message through the 4 items at your disposal: your app’s title, icon, app screenshots and your app’s description. I’ll discuss all of them in due time.

Today, we’ll focus on your app’s  description.

7 effective copywriting tips proven to maximise the impact of your mobile app’s AppStore description

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What I learned from TechTalk 2011, London

I guess it’s my time again for #idevblogaday. I’ll keep this post short, as I’m still struggling with a bug that prevents me from submitting Clean Writer Pro.

At the beginning of this week I was at Apple’s iOS5 TechTalk in London. It was great. Apart from the rare opportunity of meeting great iOS developers from around the world(I met awesome guys from UK, Vietnam, Germany, Canada, Romania and more), the talks day also brought me a (hopefully long-lasting) inspiration and motivation. In particular, there are three most important things I came back with

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More AppStore scams – Flash Video Exposer

While casually browsing the AppStore I noticed an intriguing app called “Flash Video Exposer” which, at the time, was #1 Top Paid app in the Romanian iPad App Store. It was also in the top 30 paid apps in the iPhone App Store. Problem is, all user reviews unanimously cry that this app is a scam, and a pretty expensive one actually (8 euro).

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