Lecturi de weekend despre clienti, branduri si angajati

March 22nd, 2008 |

Clientul nu are mereu dreptate - Top 5 reasons why “The customer is Always Right” is wrong

The fact is that some customers are just plain wrong, that businesses are better of without them, and that managers siding with unreasonable customers over employees is a very bad idea, that results in worse customer service.
So put your people first. And watch them put the customers first.

Logo Can Make You ‘Think Different’ - Un studiu a urmarit expunerea subliminala la logourile unor companii cunoscute (Apple vs IBM) si felul in care acesta afecteaza subconstientul

People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges

“Instead of spending the majority of their money on traditional print and television advertising, companies with established brand associations such as Apple may want to give serious consideration to shifting more marketing resources to product placement opportunities and other forms of outreach that emphasize brief brand exposures,” Gavan Fitzsimons said.

Paul Graham’s Participatory Narcissism - Sunt programatorii “angajati” niste simple animale in cusca?

I’m not sure why Mr. Graham felt the need to draw this incredibly condescending parallel with company employees and caged animals in the zoo. I’ve actually taken Mr. Graham’s advice. I recently quit my job to blog and participate in a micro startup. I still found this comparison retroactively offensive to all those years I worked for various companies and had perfectly enriching, rewarding– dare I say even happy– experiences. Or at least as happy as a caged animal in a zoo can be, I suppose.

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