27 Feb, 2008
Digital Marketing Forum 2008 – partea a 2-a
Posted by: Alex In: Uncategorized
Madalin Matica – DotCommerce, moderator al Ce impact are astazi marketingul digital
Alain Heureux, President, IAB Europe
- IAB Europe – pan-European trade association of digital and interactive marketing
- nevoia de standardizare – same banners, etc – best practices, standarisation
- nevoia de atitudine globala catre legislativ, pentru a proteja interesele breslei – public affairs
- global research
- reaching 15 billions euros online marketing investments
- statistici: buget marketing online per utilizator intensiv de internet – in UK, 60 euros; media europeana, 39 euro; in Romania, 15 milioane euro la 5 milioane utilizatori activi => 3 euro/om
Campanii eficiente de advertising in noile media – Workshop de new media oferit de Ogilvy One Romania
Wim Vermeulen, Director of Digital Innovation Ogilvy Central & Eastern Europe
Adrian Alexandrescu, One-to-One Communications Director OgilvyOne
- Wim – beer is piss; apoi despre situl Stella Artois
- Adrian – diferente intre el la 15 ani si un tanar de acum – el de-abia descoperea emailul, cei de acum au deja poze sexy pe hi5..
- Adrian – the Stella website is great looking, but it is only a site; u have no reason to come back there; ideea este sa ai loyalty club – ex. Dove Club, 70k inregistrati; da-le motive sa revina – premii, bonusui..
Va urma…
