Successful Web 2.0 sites provide value to the individual regardless of crowd participation. Del.icio.us is something I use to store bookmarks, and it has value to me even if no one else ever uses it. If others do use it, and they share, then that sharing increases the value. Flickr is the same way. My need to store photos online is independent of the number of users sharing photos on Flickr. But if they do share, well that makes the whole site more valuable. Here’s the key -sharing has no value by itself, but is a multiplier of existing value. People don’t share for the hell of it. Sharing is about quid pro quo. It’s about people who have things of existing value allowing each other to use those things.
de aici
Tags: Technicalities